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Custom short links in SMS

Updated over a week ago

Since SMS messages are charged per 160 characters, Rule shortens any links included in the SMS that are longer than 25 characters.

These are automatically turned into short links generated by us. However, it is also possible to set up your own custom short links, so that the links use your own domain instead.

In some cases, this can even result in more clicks, as some recipients perceive branded links as more secure.

The setup comes with a one-time fee.

Option 1: With Cloudflare

If your domain is hosted on Cloudflare, simply follow the steps below:

  • Log in to your DNS manager and choose the domain name you want to use as sender.

  • Click on DNS Editor.

  • Click on “Add Record”.

Type: CNAME

Name: ‘yourdomain.com’ (Add your domain or subdomain here that you want to use as the short link, e.g. sms.yourdomain.com)

Target: app.rule.io

TTL: Automatic

Screenshot-2020-01-23-at-09-04-21.png

Don’t forget to save your record and double-check that it’s active under your DNS records.

If it doesn’t work, also set SSL to Flexible.

Once this is set up, email support@rule.se, and we’ll guide you through the next steps.

Option 2: Without Cloudflare

If your domain is hosted elsewhere, follow these steps:

  1. Email our support team with the domain you want to use.

In the example below, we use sms.yourdomain.com and Loopia as the DNS provider.

2. You will receive an email from our support with a TXT record/code that you need to authenticate the setup.

3. In your DNS, add the following CNAME record pointing to app.rule.io.

Also add the following TXT record:

Name: _acme-challenge.sms.yourdomain.com

Value: the code you received from our support

4. Then, contact our support to finalize the setup!

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