Brand Style ensures that all emails follow your company’s visual identity. When you enter colors, fonts, and other design guidelines, they are applied automatically in your emails so that everything looks consistent and professional.
It is also possible to automatically retrieve this information by entering your domain, allowing the details to be added to your Brand Style profile without any manual handling.
Create your graphic profile
There are two ways to add your graphic profile: you can either add the details manually in a Brand Style profile, or retrieve your graphic profile directly from your website.
Retrieve automatically
Automatic brand profile retrieval is only available for Admin users.
1. In Brand Style, you can click Create New and then Fetch from Website.
2. Enter your domain to retrieve your graphic profile.
Important! Enter your domain with https:// at the beginning.
In some cases, it may be difficult to retrieve the graphic profile automatically. This is usually because the website does not contain enough information or is built in a way that prevents the service from correctly identifying elements such as colors, fonts, or logos.
If this happens, some parts may need to be added manually instead.
Add manually
Add your Logo
Upload a file for the font you want for your headline.
Upload a file for the font you want for your text.
Valid files:
To add the font you want, valid file formats are: otf, ttf, woff, and woff2. If you don't have a file, you can download ready-made ones here (OTF fonts) or here (Google fonts).
Note! Fonts in emails work differently than on websites because some email clients don’t always support all fonts.
Choose the color for your CTA buttons
Choose the color for your Text
Choose the color for your Canvas
Choose a Secondary color that will be the background color for some blocks
Choose Background color
The final step is to add your social media links, which will automatically be linked in your template.
Using Brand Style
You can use your new personalized brand style for both your campaigns and automations.
below.
Once you open the campaign editor, a template will be autogenerated based on the brand style you have created.
Styles in the New Editor
Through Styles, you can switch between different Brand Styles directly in the editor without needing to create a new message or change settings outside the editor.
Here, you can also adjust colors and fonts directly in the sidebar on the right if you want to create a new design within the email without creating a new Brand Style.