This guide helps you get started quickly with Rule. Here, we go through the most important steps to ensure that your mailings work as they should and that you get a strong start with the platform.
Ensure deliverability
To make sure your emails reach your subscribers’ inboxes, you need to have correct DNS records with your domain provider, such as Loopia or One.com.
These records verify that you are authorized to send emails via Rule.
If you are unable to add the records yourself, your domain provider can assist you.
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Build your subscriber lists
To be able to send emails or SMS, you need to import your subscribers. By including relevant data, you can create more personalized communication and gain better insights.
Even if you don’t have any contacts yet, this is a great opportunity to explore how importing and managing subscribers works.
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Set up your design with Brand Style
Brand Style helps you create a consistent design for all your mailings. By adding your company profile, the platform automatically generates a complete color scheme, fonts, and link style that you can apply directly to your emails.
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Create your first Email campaign
Once your design and subscriber list are in place, you’re ready to create your first mailing. With our drag-and-drop editor, you can easily build professional and engaging campaigns.
Content
Write engaging and relevant content: Start with a compelling headline that captures your subscriber’s attention.
Use clear and concise text: Avoid long paragraphs and focus on the essentials.
Include a clear call to action (CTA): Guide your subscriber to the next step (e.g., “Buy Now,” “Learn More”).
Design
Visually appealing layout: Ensure your campaign has a clean and professional design.
Use images and graphics that support your message: Avoid excessive use that may distract.
Make your email mobile-friendly: Many subscribers will read it on their mobile devices.
Timing and Frequency
Optimal sending time: Send emails when subscribers are most likely to open and read them.
Avoid excessive frequency: Don’t send too many emails to your subscribers. Find a balance to prevent them from feeling overwhelmed.
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Integrate your systems
Rule offers a wide range of integrations that help you automate data collection from other systems. This makes it easier to create data-driven and targeted mailings based on up-to-date information.
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Automate your communication
With automations, you can send messages automatically based on triggers or behaviors. This can include everything from welcome emails to birthday greetings or workflows connected to orders and activities.
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Send SMS campaign
When you need to reach subscribers quickly, SMS is an effective option. SMS works particularly well for time-sensitive campaigns, discount codes, events, and important updates.
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Next Steps
Learning never stops, and there are always new ways to optimize and improve your email and SMS communication.
Keep experimenting with different strategies, analyze the results, and adapt your communication to meet your goals and expectations.
Keep Learning: Join our webinars and training sessions to stay updated on the latest trends and best practices.
Analyze and Adjust: Use our advanced analytics tools to track campaign results and fine-tune your strategy.
Customer Support: Don’t hesitate to contact our customer support if you need assistance or have any questions.