With Starweb integrated with Rule, you can collect order history, customer, product, and behavioral data, providing insights for segmented, personalized, automated, and data-driven communication.
Tag in Rule | Data sent to Rule | Description |
OrderCompleted | Subscriber & Order Data | When an order has been placed. |
Newsletter | Subscriber Data | Customer has consented to receive newsletters. |
Installation
Log in to Starweb.
Go to Add-ons and activate RULE Email Marketing.
Open the settings for RULE Email Marketing.
Enter your Rule API key. You can find it under Settings in Rule.
Click Test connection to verify the connection.
Enable Enable sync to Rule.
Save the settings.
After the installation, you can verify that the synchronization is working by:
Placing a test order in the store.
Searching for the customer under Subscribers in Rule.
Verifying that customer details, order information, and the OrderCompleted tag have been synchronized.
If the customer has consented to receive newsletters, the Newsletter tag will also be available on the subscriber.
Data Fields sent to Rule
Subscriber Fields
Phone_number
Language
FirstName
LastName
CustomerNumber
Company
Street
Postcode
City
State
Country
CountryCode
Source
MarketingConsent
Order Fields
OrderNumber
Date
Currency
BillingStreet
BillingCity
BillingPostcode
BillingCountry
ShippingStreet
ShippingCity
ShippingPostcode
ShippingCountry
AmountsIncludeVat
SubtotalAmount
DiscountAmount
ShippingAmount
TotalVatAmount
TotalAmount
PaymentMethodName
ShippingMethodName
PricelistUsed
Products
Brands
Names
SKUs
Categories
Product Fields
The following information is sent for each product included in the order:
type
sku
name
variantName
variation
brand
category
image
url
unitPriceAmount
qty
subtotalAmount
Status & Error Messages
At the bottom of the integration page, the current synchronization status is displayed.
Last successful sync
Shows when the most recent order was sent to Rule.
Last error
Shows the latest error that occurred during synchronization, including the time of the error.
Order has no email or parseable phone; skipping sync
The customer is missing both a valid email address and phone number. At least one identifier is required to synchronize the customer with Rule.
Invalid API key
The specified API key is invalid or has been revoked. Verify the API key and test the connection again.
If Last successful sync has not been updated for a long time while Last error continues to display recurring errors, we recommend reviewing the integration.
Disable the Integration
If you want to pause the synchronization, disable the Enable sync to Rule setting and save the changes. The API key will remain stored and the integration can be re-enabled when needed.