We have a feature called Brand Style. When you create an account, you can add your company's graphic profile and automatically generate six different personalized templates that you can use for your various communications. Convenient, right? In these personalized templates, there are all kinds of blocks that you can think of needing to build the perfect communication.
We will go through the following:
Step-by-step guide
Using Brand Style
Example of the result
Step-by-step guide
Click on the dropdown menu for 'Content'
Then on 'Brand Style'
Add your 'Logo'
Upload a file for the font you want for your headline.
Upload a file for the font you want for your text.
Valid files:
To add the font you want, valid file formats are: otf, ttf, woff, and woff2. If you don't have a file, you can download ready-made ones here (OTF fonts) or here (Google fonts).
Note! Fonts in emails work differently than on websites because some email clients don’t always support all fonts. Read more about fonts in email marketing there (link to Fonts article)
Choose the color for your 'CTA buttons'
Choose the color for your 'text'
Choose the color for your 'Canvas'
Choose a 'Secondary' color that will be the background color for some blocks
Choose 'Background color'
The final step is to add your social media links, which will automatically be linked in your template.
Using Brand Style
You can use your new personalized brand style for both your campaigns and automations.
Choose 'Campaign'
Or 'Automation'
Click on 'New campaign'
Choose the new editor, also known as the worlds best editor, as shown in the picture below.
Once you open the worlds best editor, a template will be autogenerated based on the brand style you have created.
Styles in the New Editor
Through Styles, you can switch between different Brand Styles directly in the editor without needing to create a new message or change settings outside the editor.
Here, you can also adjust colors and fonts directly in the sidebar on the right if you want to create a new design within the email without creating a new Brand Style.