Integration of E37



With E37 integrated into Rule, you can collect order history, customer, product, and behavioral data, providing insights for segmented, personalized, automated, and data-driven communication.


We will go through:


  1. Installation
  2. Usage
  3. E-commerce automations
  4. Data fields sent to Rule


Installation


  1. Create an API key in Rule. Go to 'Settings' > 'Developer' > Create new API key > Name the API key > Copy
  2. Log in to E37


Usage


Tag in Rule
DescriptionData sent to Rule
OrderCompleted
When the order is completed in the e-commerce platform

Subscriber & Order Data
CartInProgress
After the customer has left their shopping cart

Subscriber & Order Data
Newsletter
Customer has clicked to receive newsletters on the website or checked the box to receive newsletters in the checkout flow.

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E-commerce automations


When the e-commerce platform is connected to Rule, you can set up automations for the events mentioned above.In this article, we have described common e-commerce automations.Data fields sent to Rule



Data fields sent to Rule


Subscriber

Subscriber.Source (är alltid "E37")
Subscriber.SourceSite (namnet på aktuell webbplats)
Subscriber.Name (om inloggad)
Subscriber.Birthday (om inloggad)
Subscriber.Country
Subscriber.CountryCode
Subscriber.Name
Subscriber.Number


OrderCompleted


Order.Number
Order.Date
Order.Total (totalsumma inkl. moms)
Order.Currency
Order.HasSalePriceProduct (Yes/No)
Order.HasAutoCampaigns (Yes/No)
Order.HasDiscountCodes (Yes/No)
Order.ProductCount
Order.Products
Order.Brands
Order.Names
Order.SKUs
Order.Variations
Order.Groups (ex: "/Barnkläder/Övrigt/Bad- och solskyddskläder/")


CartInProgress


Cart.CartUrl
Cart.Date
Cart.Total (totalsumma inkl. moms)
Cart.Currency
Cart.HasSalePriceProduct (Yes/No)
Cart.HasAutoCampaigns (Yes/No)
Cart.HasDiscountCodes (Yes/No)
Cart.ProductCount
Cart.Products
Cart.Brands
Cart.Names
Cart.SKUs
Cart.Variations
Cart.Groups (ex: "/Barnkläder/Övrigt/Bad- och solskyddskläder/")





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