Take your digital marketing to the next level by combining Sift Labs powerful platform for segmentation and personalization with your Rule account. Export segments from Sift Lab directly to Rule as tags and target your marketing. Use personalized product recommendations directly in your email campaigns or automations, meaning personalized content for each recipient.
We will go through the integration in 2 parts:
Export segments from Sift Lab to Rule
Personalized product recommendations
Export segments
Log into your Rule account > Settings > Developer > Create new API key > Name the API key > Copy the API key
Send the API key to your contact person at Sift Lab so it can be added correctly to your account.
The user identifier used in Rule must be present as user metadata in the Sift Lab platform. The default identifier is in Rule. Provide us with the information at support@rule.se if you are using a custom identifier.
Once everything is in place, you will have a new export destination available called "Rule" when exporting a segment from your platform. Exported segments will appear as tags in Rule where you can send targeted messages to the newly created tag.
You will also be able to filter on unsubscription status from Rule when creating segments in your Sift Lab platform. These are the available fields. They have either the value 1 (unsubscribed) or 0 (not subscribed).
rule_email_campaign_unsub
rule_email_transactional_unsub
rule_sms_campaign_unsub
rule_sms_transactional_unsub
Personalized product recommendations
Once everything is set up, you can send personalized emails dynamically populated with product recommendations from Sift Lab. Adding multiple sections for customized recommendations can take personalization even further. Create multiple profiles with specific business rules, then create corresponding sections in Rule’s new editor. Add categorized blocks with custom recommendations in your content, filtering recommendations based on specific category data.
Make sure your user data in Rule contains the user identifier used in Sift Lab. If it doesn’t already exist, include it in your export to Rule. Rule will use this ID to retrieve recommendations from the Sift Lab platform.
Choose which product metadata Rule should access. Rule uses OG-tags found on web pages as product data for recommendations. You can either provide OG-tags from your website’s product pages or from your product metadata in Sift Lab.
Create an API profile inside the Sift Lab platform. This allows you to configure the recommendations used by Rule directly from Sift Lab.
Create an API key in Sift Lab with access to the API profile created in the previous step. This is done under Settings > Account > API Keys.
Once the integration is complete, you can build your sections in Rule’s new editor and add personalized product recommendations from Sift Lab directly into your email content.