RCS (Rich Communication Services) is the next generation of mobile messaging, combining the simplicity of SMS with interactivity and visual elements.
With RCS, you can create more engaging campaigns using images, text, buttons – and now even image carousels with up to 10 cards.
If a recipient can’t receive RCS, a fallback SMS is automatically sent (if enabled), ensuring that no one misses your message.
Why use RCS?
More visual: Up to 10 images, headlines, and descriptions
Interactive: Buttons to open links, call, or trigger other actions
Flexible: Support for single cards or carousels
Reachable: Fallback SMS ensures delivery even when RCS isn’t supported
How to create an RCS message
Click New Campaign → Choose SMS/RCS → RCS
2. Choose a layout:
Single card – includes image, title, text, and button
Carousel – up to 10 cards (drag and drop additional cards from the right-hand menu)
3. Add your content:
Image – upload from your media library or enter a URL
Title – up to 200 characters
Description – up to 2000 characters
Call-to-action button – link to a page or product
4. Preview your message in the editor
5. Send your campaign
Carousel with multiple cards
The carousel lets you create an interactive, scrollable view with up to 10 cards.
Each card can include:
Its own image
Title and description
Buttons with links
Perfect for product catalogs, multi-step campaigns, or storytelling.
Summary & Costs
In the summary, you’ll see the number of messages, the cost per RCS, and the estimated total cost.
You only pay for delivered RCS messages.
Fallback SMS
A fallback SMS ensures that if the recipient’s device or carrier doesn’t support RCS, a regular SMS is sent instead.
In the campaign settings, you can choose whether to enable fallback SMS.
If fallback SMS is not enabled, your message will only be sent to recipients who can receive RCS messages.
This allows you to ensure that members who can’t receive RCS messages still get a version of your campaign — so no one misses your message.
It’s important to note that each fallback SMS is charged according to the recipient’s SMS rate, depending on the region.