RCS (Rich Communication Services) is the next generation of mobile messaging, combining the simplicity of SMS with interactivity and visual elements.
With RCS, you can create more engaging campaigns using images, text, buttons – and now even image carousels with up to 10 cards.
If a recipient can’t receive RCS, a fallback SMS is automatically sent (if enabled), ensuring that no one misses your message.
Why use RCS?
More visual: Up to 10 images, headlines, and descriptions
Interactive: Buttons to open links, call, or trigger other actions
Flexible: Support for single cards or carousels
Reachable: Fallback SMS ensures delivery even when RCS isn’t supported
How to get started
To get started with RCS in Rule, you first need to apply for activation. This can be done by completing the application form and then contacting our support team at support@rule.se.
You can find the application form here.
Start by creating a copy of the form, then complete all fields and carefully follow the instructions.
If any field is left blank or incorrect information is provided, the application will need to be corrected, which will result in at least one additional week of processing time.
The setup fee for a new RCS sender is SEK 1,400 and includes SMS setup for your account as well.
How to create an RCS message
Click New Campaign → Choose SMS/RCS → RCS
2. Choose a layout:
Single card – includes image, title, text, and button
Carousel – up to 10 cards (drag and drop additional cards from the right-hand menu)
3. Add your content:
Image – upload from your media library or enter a URL
Title – up to 200 characters
Description – up to 2000 characters
Call-to-action button – link to a page or product
4. Preview your message in the editor
5. Send your campaign
Carousel with multiple cards
The carousel lets you create an interactive, scrollable view with up to 10 cards.
Each card can include:
Its own image
Title and description
Buttons with links
Perfect for product catalogs, multi-step campaigns, or storytelling.
Summary & Costs
In the summary, you’ll see the number of messages, the cost per RCS, and the estimated total cost.
You only pay for delivered RCS messages.
Fallback SMS
A fallback SMS ensures that if the recipient’s device or carrier doesn’t support RCS, a regular SMS is sent instead.
In the campaign settings, you can choose whether to enable fallback SMS.
If fallback SMS is not enabled, your message will only be sent to recipients who can receive RCS messages.
This allows you to ensure that members who can’t receive RCS messages still get a version of your campaign — so no one misses your message.
It’s important to note that each fallback SMS is charged according to the recipient’s SMS rate, depending on the region.