Hello Rule Users,

We have added one more audience integration beyond Google & Meta. Now it's 3 with Tiktok audiences. you'll now have even more powerful tools at your disposal to reach and engage with your audience on TikTok. Here's what you need to know:

How It Works

Segmentation in Rule: First, you'll segment your audience within the Rule based on your desired criteria and parameters. Whether it's demographics, interests, or previous interactions, you have full control over how you define your audience.

Push to TikTok: Next, your segmented audience list is seamlessly pushed to TikTok's platform. This list is matched to TikTok user accounts, allowing you to target specific subscribers with your ads or content.

Reach and Engagement: Once your audience list is matched on TikTok, you can leverage it in various ways. You can directly reach out to these subscribers with tailored ads or content, ensuring that your message reaches the right people at the right time. Additionally, you can create lookalike audiences based on this list, expanding your reach to new, similar users who are likely to be interested in your offerings.

Why It Matters

Targeted Marketing: By integrating with TikTok Audiences, you gain access to a powerful tool for targeted marketing. Reach your audience where they spend their time and deliver personalized messages that resonate with their interests and preferences.

Increased Reach and Engagement: With the ability to create custom audiences and lookalike audiences on TikTok, you can expand your reach beyond your existing subscriber base and connect with new potential customers who share similar characteristics and behaviors.

Optimized Campaigns: By leveraging audience insights and segmentation from Rule, you can optimize your TikTok campaigns for better performance and ROI. Tailor your content to specific audience segments and track the effectiveness of your campaigns with detailed analytics.

What's Next?

Ready to Get Started?: The integration with TikTok Audiences is now live and available for you to explore! Whether you're looking to reach your existing subscribers on TikTok or expand your audience reach with lookalike audiences, we're here to support you every step of the way. To get more step by step guide how to get started please look at our knowledgeable article. 

Best regards,

Filip Gerhamn

Head of Product, Rule Communication