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Week 24
New

Automatic Tagging upon Completion of Automation Flows

We are happy to introduce a powerful new feature in Rule: the ability to add tags automatically when an automation flow is finished. This enhancement ensures a seamless transition and initiation of subsequent automations, making your marketing efforts even more efficient and effective.

 

How It Works:

Automatic Tagging: You can now designate tags to be applied automatically upon the completion of specific automation flows. For instance, once a subscriber completes an onboarding flow, a tag such as "Onboarding_Completed" can be applied. This tag can then serve as a trigger for initiating follow-up automation flows, enabling a seamless continuation of your marketing efforts.

Efficient Campaign Management: By utilizing automatic tagging, you can effortlessly transition subscribers from one automation flow to the next. This feature streamlines your campaign management, ensuring that subscribers receive timely and relevant content based on their engagement and interactions.


Why It Matters:

Enhanced Customer Experience: With automatic tagging, you can deliver personalized recommendations and special offers to subscribers as soon as they complete an initial automation flow. This ensures that your audience receives content that is both timely and relevant, significantly enhancing their overall experience and engagement with your brand.

Increased Efficiency: Automating the tagging process saves you time and reduces the potential for manual errors. It allows your marketing team to focus on creating high-quality content and strategizing for future campaigns, rather than managing transitions between automation flows.


What’s Next?

Ready to Get Started? The new automatic tagging feature is now live and ready for you to implement! To start using this feature, simply go to your automation settings and designate the tags you want to be applied upon the completion of specific flows. Leverage this tool to ensure your subscribers are continuously engaged with relevant content tailored to their interests.

We are confident that this new feature will significantly enhance your marketing automation capabilities, providing a more streamlined and effective way to manage your campaigns.


Best regards, 

Filip Gerhamn 

Head of Product, Rule Communication

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Week 22
New

Transactional Automations

We are excited to announce a powerful new feature in Rule: Transactional Automations. This update ensures that your crucial transactional communications are always delivered, even to members who have opted out of receiving other emails. Here’s everything you need to know:


How It Works:

Set as Transactions: Within Rule, you can now mark specific automations, such as order confirmations, contract changes, and other transactional messages, as "Transactions". This enchantment ensures that these vital emails are always sent, regardless of the recipient's subscription status.


Guaranteed Delivery: By marking these automations as transactions, you comply with legal requirements to ensure that essential communications, like order confirmations, reach your customers without fail. This feature is especially crucial for maintaining clear and consistent communication during the customer purchase process.


Why It Matters

Legal Compliance: Ensuring that transactional emails are always delivered helps you comply with laws and regulations regarding customer communications. This means your customers will always receive important information about their transactions, maintaining trust and satisfaction.

Improved Customer Experience: With guaranteed delivery of transactional emails, your customers will always be informed about their orders and any contract changes. This reliability enhances their overall experience and confidence in your services.


What’s Next?

Ready to Get Started? The new Transactional Automations feature is now live and ready for you to apply! Ensure that your transactional emails and other essential communications are always delivered. Just go to your automations and select type Transactional or Marketing. Marketing automations is for all your other automations.




Best regards,

Filip Gerhamn

Head of Product, Rule Communication

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Week 15
New

New Integration with TikTok Audiences for Targeted Marketing!

Hello Rule Users,

We have added one more audience integration beyond Google & Meta. Now it's 3 with Tiktok audiences. you'll now have even more powerful tools at your disposal to reach and engage with your audience on TikTok. Here's what you need to know:



How It Works

Segmentation in Rule: First, you'll segment your audience within the Rule based on your desired criteria and parameters. Whether it's demographics, interests, or previous interactions, you have full control over how you define your audience.


Push to TikTok: Next, your segmented audience list is seamlessly pushed to TikTok's platform. This list is matched to TikTok user accounts, allowing you to target specific subscribers with your ads or content.


Reach and Engagement: Once your audience list is matched on TikTok, you can leverage it in various ways. You can directly reach out to these subscribers with tailored ads or content, ensuring that your message reaches the right people at the right time. Additionally, you can create lookalike audiences based on this list, expanding your reach to new, similar users who are likely to be interested in your offerings.



Why It Matters

Targeted Marketing: By integrating with TikTok Audiences, you gain access to a powerful tool for targeted marketing. Reach your audience where they spend their time and deliver personalized messages that resonate with their interests and preferences.


Increased Reach and Engagement: With the ability to create custom audiences and lookalike audiences on TikTok, you can expand your reach beyond your existing subscriber base and connect with new potential customers who share similar characteristics and behaviors.


Optimized Campaigns: By leveraging audience insights and segmentation from Rule, you can optimize your TikTok campaigns for better performance and ROI. Tailor your content to specific audience segments and track the effectiveness of your campaigns with detailed analytics.


What's Next?

Ready to Get Started?: The integration with TikTok Audiences is now live and available for you to explore! Whether you're looking to reach your existing subscribers on TikTok or expand your audience reach with lookalike audiences, we're here to support you every step of the way. To get more step by step guide how to get started please look at our knowledgeable article. 



Best regards,

Filip Gerhamn

Head of Product, Rule Communication


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