DKIM and DMARC, to avoid spam folder

DKIM works as a signature for emails, ensuring that messages come from the sender they claim to be from. DMARC is another way to verify incoming emails by authenticating the sender's domain, and is especially important for emails sent to Outlook, Gmail, and Yahoo.

Starting from February 1st, 2024, these settings must be in place for your campaigns to reach Gmail and Yahoo.

We will go through:

  1. Before you start
  2. Setting up DKIM
  3. Setting up DMARC
  4. Validating settings and activating your account

Before you start:

  1. After setting up DKIM and DMARC, don't forget to validate your settings and email which domain you have set up.
  2. The settings are done with your domain name provider
  3. If you send campaigns and mailings from multiple domains, you need to follow these steps for each domain
  4. If you are unsure how to set it up with your specific domain name provider, you can contact them for guidance

Video guide
We have a guide here that you can follow step by step on how to set up DKIM and DMARC here!

Setting up DKIM

Rule supports DKIM and to set it up, you need to add a CNAME. And what is that? It stands for Canonical Name record (abbreviated CNAME record) and is a type of resource record in the Domain Name System (DNS) used to specify that a domain name is an alias for another domain (the canonical domain) in your DNS.

The following should be added:

  1. which points to
  2. domain, for example,

See the image below:

Setting up DMARC

  1. Log in to your DNS (domain name provider) and select the domain name you want to use as the sender
  2. Click on DNS editor
  3. Click on 'Add Record'
  4. Select type 'TXT'
  5. In the 'TTL' field, which stands for Time to live, determine how often the value should be checked per second, write 3600, which is also standard.
  6. In the 'Data' box, add the following: v=DMARC1;p=none;;

Validate settings and activate your account

When this is in place, you can test your settings here, and when everything is green, email our support.

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article

Other ways to get help

Sign up for our next training


Become an expert in Rule and discover the power of all the functions in the platform. We guide you step-by-step!

Contact us to book a Workshop

Discover how you can increase digital engagement and growth in a personal review of Rule

Couldn’t find what you needed?

No worries, feel free to reach out to our support about any queries!

Sign up to our newsletter!

I agree to receive Rules newsletter in accordance with the privacypolicy.