This is how you increase your customer base in Rule

In this article, we will go through different tips on how you can increase your customer base in Rule.

We will cover:

  1. Increasing your customer base and number of subscribers
  2. Making it easy for the customer to convert
  3. Referral Marketing happens automatically with satisfied customers
  4. Integrating your existing systems with Rule
  5. Relevance, value, and exposure
  6. Next step - Utilizing features in Rule

Increase your customer base and the number of subscribers

Most people working with digital communication of any kind often aim to expand their customer base and attract more subscribers to thereby increase their revenue. There are both technical solutions for how you can increase your customer base and the number of subscribers, and there are strategic solutions. Both aspects are equally important to consider and integrate into your digital strategy to be able to expand your customer base. In this post, we will share successful solutions on how you can increase your customer base and the number of subscribers.

We will start with tips and then provide practical suggestions for solutions in Rule.

Make it easy for the customer to convert

First and foremost, and perhaps absolutely most important – make it easy for your customers to opt-in, that is, sign up for your service or subscribe to your newsletter. The more visible your CTA (Call to Action) buttons are, the greater the chance that a visitor will convert. There are some exemplary places to place CTA buttons specifically for newsletter sign-ups; two of these places are in the footer of your website and in the checkout process after the customer has made a purchase. Otherwise, you should ensure that the CTA to create an account or become a member is always visible when the customer is on your site.

Referral Marketing happens automatically with satisfied customers

With Referral campaigns, you can encourage your existing customers to recommend your products or brand to their friends. This is usually done by offering a reward to the customers who successfully recruit a new visitor to your site. It's also possible to use Referral Campaigns to get new visitors to subscribe to your newsletter. Triggerbee's Referral campaigns come in several templates, making it quick and easy to set up a campaign based on your needs and your brand's graphic profile. Sharing is done via the browser's built-in sharing function, allowing your visitors to freely choose which channel they want to share the offer in. Regardless of the channel, the link is tagged so that incoming visitors see the corresponding referral campaign.

Integrate all your existing systems with Rule

Most companies use several different external systems to manage their websites, communication, and marketing. By connecting all your systems to Rule, you gather all your customers and data in one place. This will result in both a better overview of the development of your customer base and smoother handling of customer data coming in from all different channels. When your customers are gathered in one place, it's also easier to segment them and thus send more targeted communication to them, which aligns with what we mentioned earlier about the right communication to the right recipient.

Here you can see which ready-made integrations we have!

Relevance, value, and exposure

The key to growing your customer base is relevance, value, and exposure. With these three pillars as a foundation when crafting your communication and marketing, you will go a long way. Once your prospects become customers, it's instead about building, developing, and maintaining the relationship with the subscribers. When you are at that stage, you can draw inspiration from this post on how to best map out emails throughout the customer journey.

Next step – Utilize features in Rule to grow your customer base

Now that you've received tips and inspiration, we recommend reading our guide below on how to get started with this:


Start with the simplest and most important thing first, forms on the website, to get customers to subscribe to your newsletters.

There are different solutions for forms; below are 3 examples of how you can get started with this:

  1. Rule offers free double opt-in forms: How do I create a sign-up form?
  2. Triggerbee offers personalized forms and content on the site, based on your data in Rule. It also tracks and analyzes individual visitors to gradually build customer profiles and synchronize them with Rule: Triggerbee integration.
  3. Triggerbee is experts in referral marketing. It also offers forms that can be personalized according to your needs: Integrate Triggerbee with Rule.


A great way to collect members for your newsletter is by gathering sign-ups through Facebook Lead Ads. In Rule, there is a connection that automatically collects your leads so you can process them directly via marketing automation and newsletters: How do I connect Facebook Lead Ads with Rule?

Facebook Custom Audiences is a new channel where Rule can transfer members, allowing you to choose a marketing strategy based on the data we have on the members in the target audience.

When you're ready to expand your business, you can also use your custom audience to create a lookalike audience. Lookalike audiences are lists of people who resemble those currently interacting with your business and whom you want to target with advertising:

Integrate Facebook Custom Audiences with Rule

Other Sources

Ask yourselves the question. What other sources do you have to get more subscribers? Landing pages, events, partners, etc. Is it clear enough for the user how to subscribe from all your sources?

Don't forget to connect your integrations (you can find them all here).

Can't find an integration for your source? Don't worry, Rule has an open API, which means you can integrate all your sources:

API key and documentation

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