In this article, we’ll go through various tips on how to expand your customer base in Rule — either directly within the platform or through external partners and tools.
We'll cover:
Growing your customer base and increasing your number of members
Making it easy for customers to convert
How referral marketing happens automatically with satisfied customers
Connecting your existing systems to Rule
Relevance, value, and exposure
Next steps – Using Rule’s built-in features to your advantage
Grow Your Customer Base and Number of Subscribers
Most people working with any form of digital communication aim to grow their customer base and attract more members, ultimately increasing their revenue.
There are both technical and strategic ways to expand your customer base and membership numbers.
Both aspects are equally important to consider and integrate into your digital strategy in order to achieve growth.
In this article, we’ll share effective solutions for how you can grow your customer base and increase your number of subscribers.
We’ll start with general tips and then move on to practical examples of how you can implement these solutions in Rule.
Make It Easy for Customers to Convert
First and foremost, and perhaps most importantly, make it easy for your customers to opt in, that is, to sign up for your service or subscribe to your newsletter.
The more visible your CTA buttons are, the greater the chance that a visitor will convert.
There are a few optimal places to position these buttons for newsletter sign-ups. Two of the most effective are in the footer of your website and at the checkout stage, right after a customer has made a purchase.
Additionally, make sure that buttons for creating an account or becoming a member are always visible when a visitor is browsing your site.
Referral Marketing Happens Automatically With Satisfied Customers
With referral campaigns through our partners, you can encourage your existing customers to recommend your products or brand to their friends.
This is typically done by offering a reward to customers who successfully refer a new visitor to your website.
You can also use referral campaigns to attract new visitors to join your newsletter.
Through Triggerbee’s referral campaigns, there are several templates available, making it quick and easy to set up a campaign tailored to your needs and your brand’s visual identity on your website.
Sharing is done via the browser’s built-in sharing function, allowing your visitors to freely choose which channel they want to share the offer in.
Regardless of the channel, the link is tagged so that incoming visitors see the corresponding “friend campaign.”
Connect Your Existing Systems to Rule
Most companies use several external systems to manage their websites, communications, and marketing activities.
By connecting all your systems to Rule, you can collect all your customer data in one central place.
This gives you a better overview of how your customer base is developing and makes it easier to manage incoming customer data from various channels.
When all your customers are gathered in one place, it also becomes simpler to segment them — allowing you to send more targeted and relevant communication, which ties in with what we mentioned earlier about sending the right message to the right audience.
Relevance, Value, and Exposure
The keys to growing your customer base are relevance, value, and exposure.
Keeping these three factors in mind in your communication and marketing efforts will take you a long way.
Once your prospects have become customers, it’s about building, developing, and maintaining the relationship with your subscribers.
At this stage, you can take inspiration from this guide on how to best map emails throughout the customer journey.
Next Steps – Use Rule’s Features to Grow Your Customer Base
Forms:
Start with the simplest and most important step: forms on your website to allow customers to subscribe to your newsletters.
There are different solutions for forms; here are three examples to get you started:
Rule offers free forms: How do I create a sign-up form?
Triggerbee integration offers personalized forms and content on your site based on your data in Rule. It can also track and analyze individual visits to gradually build customer profiles and synchronize them with Rule.
Triggerbee specializes in referral marketing and also provides forms that can be customized to your specific needs.
Another effective way to gather newsletter subscribers is through Facebook Lead Ads.
In Rule, there is a connection that automatically collects your leads so you can immediately process them through marketing automation and newsletters.
Facebook Custom Audiences is a new channel where Rule can transfer members, allowing you to choose a marketing strategy based on the data we have on members in the target group.
When you’re ready to expand your business, you can also use your custom audience to create a lookalike audience.
Lookalike audiences are lists of people who resemble those currently interacting with your business and whom you want to target with your marketing.
Other Sources
Ask yourselves the question. What other sources do you have to get more subscribers?
Landing pages, events, partners, etc. Is it clear enough for the user how to subscribe from all your sources?
Don't forget to connect your integrations (you can find them all here).
Can’t Find an Integration for Your Source?
Don’t worry, Rule has an open API, which means you can integrate with Rule via the API regardless of your system.