From Rule, you can easily create and send SMS campaigns that help you reach your members quickly and directly on their mobile devices. SMS is an effective channel for creating personal communication, increasing engagement, and delivering important messages at the right time.
By combining SMS with your other channels, you can drive more traffic, strengthen customer dialogue, and create better opportunities for higher conversion.
To send SMS through Rule, the SMS feature first needs to be activated on your account. The activation includes a stop link for unsubscribe handling.
To activate the feature, please contact us at support@rule.se. If you plan to send SMS messages outside of Sweden, feel free to include the relevant countries in your request.
The cost for the stop link is a one-time fee of 1400 SEK.
Create your campaign
Add recipients
Sender information
UTM content
SMS message
SMS summary and estimated campaign cost
Add content
Create the content for the SMS campaign you want to send.
In the panel on the right, you can see how many characters have been used and how many SMS messages will be sent per recipient.
Links starting with https:// that exceed 25 characters are automatically shortened, and this will be reflected directly while creating the SMS.
By clicking Detailed view, you can see the exact number of characters being used.
Preview campaign
In the top right corner, you will find the button to preview the campaign.
In this view, you can see a summary of the campaign and how it will appear to the recipient.
If you want to send a preview to yourself, you can choose which phone number to send it to in the bottom right corner.
Schedule the campaign
Choose when to send the SMS campaign
If you schedule the SMS, choose date and time
Schedule or send
Important information
Automatic SMS campaigns: To send automatic SMS campaigns, you do the same as with an automatic email, you can read more about it in automations.
If you still want to include the entire link in the email: remove https:// and only write www, but if you have your own link that Rule has not shortened, you cannot track clicks in the SMS.
ATTN: Shortened links and UTM materialare not applied to SMS previews.
Please note that an additional cost is added per sent SMS (40 cents) and also remember that consent is required to send SMS. For more tips on SMS marketing, see also our blog.
How do you import phone numbers in Rule? The import is done in the same way as with a regular subscriber import, either via file upload or API.
In order for Rule to easily read in phone numbers during import, the number should be written in country code format, for example +4673867xxx. (46 for Sweden and removing the 0)
The language for the unsubscribe message in a sent SMS is decided by the language setting for the recipient
