Shopify integration

Rule has a ready-made integration with Shopify that makes it easy for you to import your customer and order data from Shopify to Rule. After that, you can set up automation flows in Rule, such as Thank you for purchase, Retention, Winback, and much more.

We will go through:

  1. Installation
  2. Usage
  3. Automations
  4. Language on subscribers
  5. Forms and pop-ups
  6. Subscriber fields sent to Rule


  1. Log in to your store in Shopify and retrieve your store ID, you can find it when you log in to your URL. For example, 
  2. Take your store ID "f7e1c6-37" and submit it via the form below.
  3. Click here to start the installation of the Rules Shopify app. 
  4. Enter the name of your store in the format ''. The name should not contain any prefixes, such as "http://", as shown in the image below.
  5. Read the instructions and approve the installation of the Rule app in Shopify, click 'Install unlisted app'
  6. The next step is to create an API key, which you can do in 'Settings' > 'Developers' > 'Create new key'
  7. Paste Rule's API key into the Shopify Settings tab
  8. Click 'Save'.

Data will start appearing in Rule immediately after the next order. We recommend that you make a test call to Rule for all your flows to see what data is collected and to which tag it is sent.

If you get stuck at any step, do not hesitate to contact us at support@rule.seand we will be happy to help you!

NOTE: If you are using the Safari browser and have trouble completing the installation, go to Safari > Settings and click on Privacy. Disable "Prevent cross-site tracking". Then try again.


Events sent to Rule

Triggered events in ShopifyDescriptionTag in RuleData sent to Rule
Cart Updated
After the customer has entered their email address at checkout in Shopify

CartInProgressSubscriber & Order Data
Order Shipped
After the order has been delivered and you have selected 'Fulfill orders' in Shopify

OrderShippedSubscriber & Order Data
Order Completed
After the order has been placed and you have selected 'Capture payments' in Shopify

OrderCompletedSubscribers & Order Data
Customer has clicked that they want to receive newsletters via the website or checked that they want to receive newsletters in the check-out


E-commerce automations

When the e-commerce platform is connected to Rule, you can set up automations for triggered events in Shopify above. In this article, we will go through common e-commerce automations.

Language for subscribers

In this article, we will explain how you can personalize your emails based on the language set for each subsciber. Forms & pop-ups

Forms & pop-ups

If you want to add forms or pop-ups to your own Shopify page, you can use Shopify Forms. Activate Shopify Forms when you're done with your settings, and it will appear on your page, adding the member to the 'Newsletter' tag.

Custom fields

Subscriber Fields


Order Fields

Order.Products (json) 
Order.CartUrl (Cart In Progress only)

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article

Other ways to get help

Sign up for our next training


Become an expert in Rule and discover the power of all the functions in the platform. We guide you step-by-step!

Contact us to book a Workshop

Discover how you can increase digital engagement and growth in a personal review of Rule

Couldn’t find what you needed?

No worries, feel free to reach out to our support about any queries!

Sign up to our newsletter!

I agree to receive Rules newsletter in accordance with the privacypolicy.