SMS in Journey Builder

We will go through:

  1. How to add SMS in Journeys?
  2. Create content in your SMS
  3. Different versions of the same campaign
  4. Tips!

How to add SMS in Journeys?

To set up SMS in your Journey, create a new section of type SMS. And connect a segment to the subscribers you want to send to. When your subscribers match the segment and the campaign settings, the SMS will be automatically sent to them.

Copy content in your SMS

Here you choose the segment you want to send to, if it's the same as the main segment, you choose the same here. Inside the SMS editor, you write your message. The unsubscribe link is automatically created and clickable.

Different versions of the same campaign

You have the option to divide your campaigns however you want, it can be different content, language or whatever you wish. The most important thing is that the subscribers match the segment connected to the flow in your Journey (see image below) In this case OrderCompleted and Language.

In the next step, we have chosen to divide the campaign based on the language connected to the subscriber.


You can also segment based on OrderCompleted at the flow level and have different versions of the SMS depending on which type of customer they belong to. In the example below, one version is sent to customers in the OrderCompleted segment and the other version is for VIP customers.

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