Setting up "RSS feeds" to retrieve content

In this article, we will go through step by step how to get started with fetching content from your website or e-commerce using an "RSS feed". These feeds are retrieved as a file from your website and are a convenient and efficient way to include desired content from the website directly when editing your mailings. If you have an RSS block in your template, it will be filled with material from your website or e-commerce when you drop in the content.

> You can fetch content used in templates in several ways, to find the method that suits you, click here!

We will go through:

  1. What you need to set up internally
  2. Guide on how to use RSS feeds in Rule

What you need to set up internally

  1. Start by checking with your developers if you have support for RSS feeds on your website, and if it contains the correct elements to work in Rule. You can see below how the tags are read, which is an extended standard of RSS. Depending on what type of content you want to include, for example images in a specific format, you may need to change how the elements are read. In that case, your developers will need to customize the content in the RSS feed. If you have any questions, please contact
  2. We also support Atom feeds, for more technical assistance with that, please contact support!
  3. Once it is set up, you can start fetching content directly. There are two standard templates in Rule that support RSS feeds (you can see where the templates are located in step 2 of the guide). If you want a different RSS block for your own templates, order the blocks and we will create them for you. This is done by emailing support.

Rule reads the following XML elements in an RSS feed:

  1. title
  2. media:content or if it is in the media:group group (Reference)
  3. link is added to images in our RSS templates 
  4. content (Reference)
  5. category 

Guide on how to use 'RSS feed' in Rule

The function can be tested in our standard templates called RSS with images and RSS without images. Below you can see which templates and blocks have functionality for RSS feeds. 

When you are in the template, you can drag links to the block with support for RSS functionality. You can drag the link by clicking and holding on the padlock in the browser, and then dragging it to the block in your campaign.

See the guide below:

Drag and drop feed example from Rule on Vimeo.

For questions about "RSS feeds" and more possible uses, contact us at with a description and we will get back to you shortly.

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