How do links work in SMS?

  1. Click Rate: In order to track the click rate in Rule, the link must contain "https://". This makes the link trackable and allows for follow-up on click frequency in the statistics, after your mailing has been sent. Example:
  2. Link Shortening: Since SMS costs per number of characters, there is a built-in link shortener in Rule that automatically shortens links. This is provided that you enter "https://" in the link. Example: As above, i.e.
  3. Keep Original Link: If you do not want the link to be shortened, you need to remove "https://" and only write "www". Example:
  4. Custom Domain Link: Rule can also create custom/internal links upon request. Contact our support for assistance,

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article

Other ways to get help

Sign up for our next training


Become an expert in Rule and discover the power of all the functions in the platform. We guide you step-by-step!

Contact us to book a Workshop

Discover how you can increase digital engagement and growth in a personal review of Rule

Couldn’t find what you needed?

No worries, feel free to reach out to our support about any queries!

Sign up to our newsletter!

I agree to receive Rules newsletter in accordance with the privacypolicy.