Hello Retail integration


Hello Retail offers a convenient all-in-one solution for e-commerce businesses that improves the shopping experience for customers, through personalized product recommendations. They work with hyper-personalized on-site content and analysis of customer behavior, in order to serve them more relevant content. When you integrate Rule with Hello Retail, you can use AI and customer data to include product content in your campaigns that is completely personalized. Integrate Hello Retail with Rule and create personalized product experiences to build and nurture long-lasting customer relationships.


Setup in Hello Retail


When setting up your Hello Retail account, you will receive assistance in creating 3 campaigns.


  1. Recommendations for you: Show a personalized selection, relevant to previous behavior and purchases on the website.
  2. New arrivals: The latest products in the store, with a layer of personalization. Shows products from either the brand or category that the customer has previously shown interest in. And once that is covered, we show the most popular products within new arrivals.
  3. Recommended offers: Discounts are always a big motivator, and the best discounts are personalized. We show the products and categories that the customer has shown interest in first, and then show the most popular products that are offered.


Choose one of the already created campaigns or contact Hello Retail for help with new campaigns according to your preferences.


Hello Retail will work directly with you for further customization of your campaigns. If you have any questions about your campaigns in Hello Retail, you can email support@helloretail.com



Connect your Hello Retail campaign with your campaign in Rule


You need to retrieve your campaign ID from Hello Retail to find it, follow the guide below


Click on Newsletter Content under Email




Auto campaigns




Copy template ID




Setup in Rule


To connect Hello Retail's product recommendation with Rules segmentation and communication capabilities, we need a campaign ID. This is created in Hello Retail together with recommendation rules and number of products.


Send an email to support@rule.se with your account name and we will add a Hello Retail block to your template. The cost for a Hello Retail block is 1,250 SEK. Once the template is in place, you will see them in your list inside the template.


If you are using Journey Builder you can find them as Widgets:



You add the templates with +


Inside the email editor, you insert the Hello Retail template ID as a variable when you click on


When you are done with your settings, make a test call to Rule for all your flows, then you will be able to see in your Rule account which data you are receiving and to which tag.

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