E-commerce integration
With New Trade integrated into Rule, you can collect order history, customer, product, and behavioral data, giving you insights for segmented, personalized, automated, and data-driven communication.
We will go through:
- Installation
- Usage
- E-commerce automations
- Data fields sent to Rule
Installation
- Create an API key in Rule. Go to 'Settings' > 'Developers' > Create new API key > Name the API key > Copy
- Log into New Trade, click on 'Apps' in the menu, and then on 'Integrations'
- Then select the 'Newsletter' category, choose Rule, and click 'Install'
Then enter the created API key in this field to complete the integration.
Done! If you have any questions about the integration, you can contact support@newtrade.com
Usage
Tag in Rule | Description | Data sent to Rule |
Ordercompleted | When one or more items have been added to the shopping cart and the order has not yet been completed | Subscribers & Cart Data |
Newsletter | Customer has clicked to receive newsletters via the website or checked that they want to receive newsletters in the checkout flow. | - |
Automations for e-commerce
Once the e-commerce platform is linked to Rule, you can set up automations for the events mentioned above. In this article, we describe common e-commerce automations.
Data fields sent to Rule
Subscriber
Subscriber.Source Subscriber.FirstName Subscriber.LastName Subscriber.Number Subscriber.Company Subscriber.Birthday Subscriber.Country Subscriber.State Subscriber.Postcode Subscriber.City Subscriber.Address1 Subscriber.Address2
Only for OrderCompleted
Order.CheckoutUrl Order.Date Order.Number Order.Subtotal Order.Discount Order.Shipping Order.TotalVat Order.Total Order.Currency Order.BillingName Order.BillingCompany Order.BillingAddress1 Order.BillingAddress2 Order.ShippingCountry Order.ShippingCity Order.ShippingPostcode Order.ShippingAddress1 Order.ShippingAddress2 Order.Brands Order.Names Order.SKUs Order.Variations
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