Introduction to Abandoned Cart

An abandoned cart refers to the situation when a customer adds products to their online shopping cart but does not complete the purchase. This is a common problem in e-commerce, where potential customers abandon their purchase before finalizing it. Managing abandoned carts is an important strategy for recovering these lost opportunities and increasing the conversion rate on your website.

By using Rules abandoned cart feature, you can automatically send reminders to customers who have left their cart without completing the purchase. This allows you to resume the conversation and remind them of the items they showed interest in, which can, in turn, increase your sales and reduce abandonment. It’s an effective method for maximizing your customer base and capitalizing on every opportunity.

Pricing for Abandoned Cart

The cost of using Rules abandoned cart service is a percentage of your subscription fee. It only costs 25% of your monthly subscription fee to activate and use the feature. For example, if you have 2500 subscribers and your subscription fee is 595 SEK/month, this means an additional cost of 25% of 595 SEK, which comes to 149 SEK/month for managing abandoned carts.

For an accurate understanding of pricing and subscription fees, you can always check the current pricing here:
Rule Pricing

Step-by-Step: How to Set Up Abandoned Cart

Activating and using the abandoned cart feature is simple. Follow these steps to get started:

1. Submit a request to support
   To activate the abandoned cart feature, you need to contact Rule's support team. Send an email to [email protected] specifying that you would like to order the abandoned cart feature.
   
   

2. Provide your customer information
   In the email, include your customer information such as your company name, subscription, and any other details that can help support identify your use of the service.
   
   

3. Wait for activation
   Once the support team has received your request, they will get back to you with instructions to activate the abandoned cart feature on your account. Typically, this is done quickly, but it may take a few business days depending on the support team's workload.
   
   

4. Set up reminders and messages
   Once the feature is activated, you can begin creating the reminders or messages that will be sent to customers who abandon their carts. This is done under the automation feature in Rule. Here, you can decide when the reminders should be sent (e.g., one hour, one day, or three days after the cart is abandoned).
   
   

5. Optimize for best results
   It may be helpful to test different types of messages and timing settings to see what works best for your target audience. For example, you might try offering a discount or another incentive to encourage the customer to complete their purchase.
   
   

By following these simple steps, you can quickly get started with abandoned carts and begin recovering potential customers who would otherwise have been lost.