What does the statistics mean after an import of subscribers?

After a manual subscriber import, a summary of the import is displayed. See the example below:

New subscribers

New subscribers shows the number of new email addresses that have been imported.


Duplicates means the number of duplicate email addresses that were found in the current imported file.


Failed means that the columns in the imported file did not have any value/content.

Partially failed

Partially failed shows the number of columns from your file that partially lack content. For example, an email address may be included but some information is missing in other custom fields, such as phone number.

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