Use of language as subscriber data

In Rule, you can use language data to segment your communication based on subscriber language.


There are two ways to easily manage language data in Rule. If you have a list where all addresses should have the same language, such as Swedish or English, you can simply add a "language value" when importing the tag.


If your XSL file contains a column named language, which means different languages for the subscribers in the file to be imported, you need to create a custom field with the same name as the language column in the XSL file. Learn more about how to create custom fields here.


To be able to build filters correctly, the correct language codes must be used in the file being imported. We follow the ISO standard for language codes, which you can read more about here.


Here are some examples of commonly used language codes to be used for language designations in the import file:


Code    Language


en   English


ar    Arabic


da   Danish


de   German


es   Spanish


fi    Finnish


fr    French


it    Italian


nl    Dutch


no   Norwegian


pl    Polish


ru    Russian


sv    Swedish


uk    Ukrainian


zh    Chinese


nb    Norwegian Bokmål



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