Setting up "Direct retrieval" to retrieve content

In this article, we will go through step by step how to get started with retrieving content from your website or e-commerce using "Direct retrieval". This means that you do not need to create all content for products or articles. Instead, Rule retrieves it directly from your website or e-commerce by entering a link in the email itself. When the newsletter is sent out, all content is automatically retrieved from the specified link.

> You can retrieve content used in templates in several ways, to find the way that suits you click here!

We will go through:

  1. What you need to set up internally
  2. Guide on how to use 'Direct retrieval'

What you need to set up internally

You need to create an HTML page that only contains the content to be retrieved. So not a regular page that contains, for example, header and footer etc. as you can see in the example below.

The HTML code can only contain the piece of code that will be applied in the middle of the template, i.e. it cannot contain elements such as <html> <head> or <body>.

Guide on how to use 'Direct retrieval' in Rule

  1. Click on "Campaigns"
  2. Click on "New email"
  3. Choose which template, in this example we took the template "Empty Template" which is available in the template library that is open to everyone. Note that you can choose whichever you want
  4. Then the view looks like this. Click where you want to insert your custom content

  1. Click on "Custom fields" in the upper right corner
  2. Choose "Global material"

Then you will get this. Add your link to the custom content you created after ".."

Done! Look at the example below for a clearer understanding.

This is what it looks like in email creation:

This is what it looks like in the final email sent to the customer. The function retrieves image, product information and price without any extra work for you!

For questions about "Direct retrieval" and more possible uses, contact us at with a description and we will get back to you shortly.

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