Calculate the number of characters in an SMS

A SMS unit consists of 160 characters

  1. This refers to "normal characters", or so-called standard characters
  2. You can send multiple SMS units in a sequence and pay a fixed cost per unit
  3. In Rule, you can send up to six units in a sequence, which corresponds to 800 characters
  4. Special characters such as emojis and other exotic letters consume more characters than standard characters, so we have chosen to exclude them.
  5. Links included in the SMS are clickable - this applies to both Android and iPhone.

Example of SMS with clickable link in Android:

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article

Other ways to get help

Sign up for our next training


Become an expert in Rule and discover the power of all the functions in the platform. We guide you step-by-step!

Contact us to book a Workshop

Discover how you can increase digital engagement and growth in a personal review of Rule

Couldn’t find what you needed?

No worries, feel free to reach out to our support about any queries!

Sign up to our newsletter!

I agree to receive Rules newsletter in accordance with the privacypolicy.