What is 'Text version' in the box below in campaign creation?

At the bottom of the email template, there is a field for the text-based version of the current campaign.


The text version is a summary of the email and is designed to be readable for users who open their email in clients that do not support HTML coding, such as the Apple Watch.


We recommend that you include the text for your newsletter, as well as a link to read the newsletter online. It is also important that the introduction of the text version matches the introduction of the HTML version to avoid ending up in spam.


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