Why do subscribers need to confirm their registration?

In this article, we will go through why new subscribers need to confirm their sign-up, and this is called double opt-in.


When a customer signs up for a newsletter, for example, an email will automatically be sent to the customer's inbox containing a link, so that the customer can confirm that the address is correct. This is to avoid automated spam emails and to ensure that no third party can register an email address for sending without the customer/subscriber's confirmation.


The most common reason for customers/subscribers being marked as "Pending" is that the recipient has not clicked on this link to confirm their address. This is the link that is created in Step 2 of the process when creating your own form.


Image 1: Example of the menu's appearance under Subscribers when a customer/subscriber has been marked as "Pending".



Image 2: Example of a subscriber card that is marked as "Pending" awaiting confirmation.



Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article

Other ways to get help

Sign up for our next training

Free

Become an expert in Rule and discover the power of all the functions in the platform. We guide you step-by-step!

Contact us to book a Workshop

Discover how you can increase digital engagement and growth in a personal review of Rule

Couldn’t find what you needed?

No worries, feel free to reach out to our support about any queries!

Sign up to our newsletter!

I agree to receive Rules newsletter in accordance with the privacypolicy.