RCS is a new message type based on the same principles as SMS and MMS but offers greater possibilities for including more information and combining media and text in various layouts to create a more detailed and visually engaging message.

Support for RCS depends on the recipient’s mobile device, the device’s software, and the recipient’s mobile carrier.

If an RCS message cannot be delivered to a specific recipient, you have the option to create a fallback SMS.

RCS

To create a new RCS message, click on "New Campaign", select "Text Message", and then choose the message type under "Rich Communication Messages".

Here, you can also see the price for each RCS message.

An RCS message can contain up to 200 characters in the title, 2,000 characters in the description, and up to 4 buttons.

Types of cards

Here, you can choose the layout of your message, including the placement of media, title, and text.

Image

You can add an image via drag and drop, by clicking the box and selecting an image from your image library, or by clicking the link icon to insert an image via a URL.

Title

Enter the title of your message here. It can be up to 200 characters long. Keep in mind that emojis and special characters may count as more than one character.

Description

Write your message to the recipient here. It can be up to 2000 characters long. As mentioned, emojis and special characters count as multiple characters.

You can see the character count in the meter below the text box, both here and under the Title section.

Button

Here, you can add buttons to your message. You can edit the button’s function, text, and destination link.

Suggestions

Here, you can place additional buttons outside your message, along with the unsubscribe link. You can use this section to include information, login page links, phone numbers, terms of service, or similar content.

Summary

Under summary you can see how many RCS messages will be created per recipient, the cost per RCS, and the estimated total cost based on the number of recipients.

Keep in mind that the estimated cost is for all recipients. Those who cannot receive RCS messages will instead receive a fallback SMS—if you have chosen to create one.

We only charge for RCS and SMS messages that are successfully delivered to the recipient.

Fallback-SMS

A fallback SMS ensures that if the recipient’s device or carrier does not support RCS, an SMS will be delivered instead.

This allows you to ensure that members who cannot receive RCS messages still receive a version of your message, so no one misses your communication.

A fallback SMS can be written manually, generated automatically, or you can choose not to send one at all. If you opt out of sending a fallback SMS, the recipient will not receive either an RCS or an SMS.

It is important to note that each fallback SMS is charged based on the recipient’s SMS rate, which varies by region.